a very personal style

Une maison a l'identité singulière


Bruno Paillard

Maison Bruno Paillard sprang from its founder’s desire to create a champagne different from any other; extremely pure.


A great champagne for Bruno Paillard is – above all – an “assemblage”, blending: of diverse crus, grape varieties and vintages. It is about the constant desire to capture the elegance which Champagne can bring when it is served with love and care.

This very personal style is a marriage of elegance and complexity which is manifested as a light and smooth effervescence, a remarkable purity, a true freshness and a silky texture. The effervescence brings the aromas of the wine to the taster’s nose and a smooth texture to the palate.

The colour of the wines has to be completely natural. It is bright: green gold for Blanc de Blancs, golden for Première Cuvée Extra-Brut and copper for Rosé. The colour of the vintages becomes deeper, and almost amber after several decades.

The aromas have to be extremely pure: nuances of citrus fruits and almonds from Chardonnay; red fruits from Pinot Noir; and exotic fruits from Pinot Meunier. By using only the first pressing of the grapes, we ensure that the purest aromas are extracted.

The freshness has to be perceptible but not overwhelming. It is enhanced by the acidity of the wine, yet the wine is not acidic in taste. Only a minimum of extra sugar is added (“dosage”) to enhance this remarkable freshness.

Complexity must not be confused with heaviness; rather, it is more about elegance. The balance and the depth of the wines are what gives them their purity. Complexity only reveals itself to those who take time to discover, emerging as the wines age.


Bruno Paillard

Strong ideals which come from the quest for the expression of Champagne’s beauty.

Bruno Paillard has always been a lover of the Champagne region and has always been committed to defending and actively shaping it. Preserving the inimitable chalky minerality of Champagne terroir, is a priority of the Maison. Great care is taken in the vineyards, to work sustainably and express this specificity.

The pursuit of excellence at Bruno Paillard is manifested at every step of the winemaking. This begins selecting only the best grapes, of which only the first pressing will be retained.

In the winery, each “cru” is vinified separately in tank or barrel to allow a precise selection during the blends. The addition of “Reserve Wines” during the blending process gives consistency to the style of the Maison’s Multi-Vintages. Depending upon the characteristics of the year, the amount which is added varies from 25% to 50%.

In the cellar, the ageing period of the bottles is two to four times longer than the legal minimum in Champagne… it can reach 15 years for the N.P.U. -“Nec Plus Ultra”. The dosage is always “Extra Brut”, respecting the purity of the wines. The wine rests in the cellar after disgorgement, typically for five to 18 months, depending on the vintage.

In 1983, Bruno Paillard became the first champagne producer to display the disgorgement date on every single bottle. By doing this, he tells the consumer about a key moment in the life of a champagne bottle. Applauded by connoisseurs, this initiative is slowly being embraced by other Champagne brands.

Révéler la beauté de la champagne
Un esthète amoureux de la champagne


Bruno Paillard

Bruno Paillard was born in Reims in 1953. His lineage of brokers and growers in the two Grands Crus villages of Bouzy and Verzenay dates back to 1704. Following in the family’s footsteps, he started working as a broker in 1975, acquiring a deep and extensive knowledge of Champagne. But after six years, he had an overwhelming desire to create a different Champagne: one that would go beyond what existed in terms of purity and elegance.

In January 1981, at the age of 27 and armed only with his will, he decided to make his dream come true; found his own Champagne House. This might have seemed like a moment of madness in a region that had not seen a new house in nearly a century, and which was characterised by a conservative attitude. It is in a rented cellar and with grapes bought from carefully selected wine growers that his first champagnes are born.

In 1984, he invented the first totally “above-ground” cellar. This brand new design allowed him to strictly regulate the temperature, lighting and humidity.
And soon, the very personal style of his wines begins to seduce. Bruno Paillard Champagnes are first recognised by the English Press as some of the best wines of the region. In 1988, the famous critic Hugh Johnson defined the house as “A small but prestigious young champagne house with excellent silky vintages and non vintage!”

In 1990, he drew the current winery with architect Jacques Bléhaut: a state of the art structure with stainless steel, glass and wood symbolizing the three noble vessels of Champagne. Revolutionary, this new cellar combines the traditional know how with the newest qualitative techniques.

In 1994, he bought his first vineyard: three grand cru hectares in Oger in the Côte des Blancs. This marked the beginning of the patient creation of a remarkable vineyard that today covers 25 hectares, 12 of which are Grand Cru, providing more than half of the Maison’s needs. The remainder are still purchased from the same independent growers, from more than 30 different villages, who have been Paillard’s partners for many years now.


Bruno Paillard

The team has grown. Alice Paillard joined her father in January 2007 and is now in charge of the family business, having worked for a year in the vineyards and in the cellar, and a further four years dedicated to export sales development.

Today, Maison Bruno Paillard is still independent and resolutely faithful to its style – export 75% of this wines through 30 different countries – mostly to Europe, Asia and Northern America.

Wherever they are represented, the Champagnes of Bruno Paillard are exclusively sold through restaurants and fine wine stores. This selective distribution is a guarantee of quality for the client thanks to the good care of sommeliers and fine wine merchants for each bottle. Natural partners who know how to welcome, share and make the experience of the Maison come alive.

Une maison familiale et indépendante

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Bruno Paillard